@import url('https://fonts.googleapis.com/css2?family=Outfit:wght@200;300;400;500;600;700;800;900&family=DM+Sans:ital,wght@0,200;0,300;0,400;0,500;1,300&display=swap');

/* =====================================================
   richresults.ai — DESIGN SYSTEM
   Single source of truth for all 7 pages.
   Palette: #d1a6ff (lavender) · #2a73ef (sky) · #ededed (ink)
   ===================================================== */

:root {
  --lavender: #d1a6ff;
  --lavender-deep: #b87fff;
  --lavender-pale: #ede0ff;
  --sky: #2a73ef;
  --sky-deep: #2266d9;
  --sky-pale: #deeaff;
  --ice: #F3FAFF;
  --ink: #ededed;
  --ink-soft: #b1b1b1;
  --white: #ffffff;
  --dark: rgba(0,0,0,0.7);
  --border-glass: rgba(102,163,255,0.15);
  --border-lavender: rgba(209,166,255,0.25);
  --font-display: "Outfit", sans-serif;
  --font-body: "DM Sans", sans-serif;
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-in-out: cubic-bezier(0.45, 0, 0.15, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; overflow-x: hidden; }
body { font-family: var(--font-body); background: var(--ink); color: var(--dark); overflow-x: hidden; -webkit-font-smoothing: antialiased; }
::selection { background: var(--lavender); color: var(--ink); }
a { color: inherit; text-decoration: none; }

/* =====================================================
   NAVIGATION
   ===================================================== */
nav { position: fixed; top: 0; left: 0; right: 0; z-index: 1000; height: 72px; display: flex; align-items: center; justify-content: space-between; padding: 0 clamp(24px,5vw,56px); transition: background .4s, backdrop-filter .4s; }
nav.scrolled { background: rgba(237,237,237,0.97); backdrop-filter: blur(6px) saturate(1.4); border-bottom: 1px solid var(--border-glass); }
.nav-logo { font-family: var(--font-display); font-size: 20px; font-weight: 700; letter-spacing: -0.04em; color: rgba(0,0,0,1); position: relative; z-index: 2; }
.nav-logo .dot { color: var(--lavender); }
.nav-logo .tld { color: var(--sky); }
.nav-right { display: flex; align-items: center; gap: 16px; }

.btn-nav { font-family: var(--font-display); font-size: 13px; font-weight: 600; padding: 10px 22px; background: linear-gradient(135deg, var(--lavender) 0%, var(--sky) 100%); color: var(--ink); border-radius: 100px; border: none; cursor: pointer; transition: transform .2s var(--ease-out); letter-spacing: -0.01em; }
.btn-nav:hover { transform: translateY(-1px); }

.hamburger { display: flex; flex-direction: column; gap: 5px; background: none; border: none; cursor: pointer; padding: 8px; z-index: 1001; }
.hamburger span { display: block; width: 24px; height: 2px; background: var(--dark); transition: transform .3s var(--ease-out), opacity .3s; }
.hamburger.open span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
.hamburger.open span:nth-child(2) { opacity: 0; }
.hamburger.open span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); }

/* Drawer overlay — dark scrim left of drawer */
.mobile-menu-overlay { position: fixed; inset: 0; z-index: 998; background: rgba(0,0,0,0); pointer-events: none; transition: background .4s var(--ease-out); }
.mobile-menu-overlay.open { background: rgba(0,0,0,0.45); pointer-events: all; }

/* Drawer — slides in from right, 80vw wide */
.mobile-menu {
  position: fixed;
  top: 0; right: 0; bottom: 0;
  width: min(80vw, 480px);
  z-index: 999;
  background: var(--ink);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: clamp(48px,8vw,80px) clamp(32px,6vw,64px);
  transform: translateX(100%);
  opacity: 1;
  pointer-events: none;
  transition: transform .5s var(--ease-out);
}
.mobile-menu.open { transform: translateX(0); pointer-events: all; }

/* Nav links — left-aligned, bottom */
.mobile-menu a {
  font-family: var(--font-display);
  font-size: clamp(2rem,5vw,3.2rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  color: rgba(0,0,0,0.75);
  line-height: 1.1;
  display: block;
  transform: translateX(32px);
  opacity: 0;
  transition: color .25s, transform .4s var(--ease-out), opacity .4s var(--ease-out);
}
.mobile-menu.open a { transform: translateX(0); opacity: 1; }
.mobile-menu.open a:nth-child(1) { transition-delay: .08s; }
.mobile-menu.open a:nth-child(2) { transition-delay: .13s; }
.mobile-menu.open a:nth-child(3) { transition-delay: .18s; }
.mobile-menu.open a:nth-child(4) { transition-delay: .23s; }
.mobile-menu.open a:nth-child(5) { transition-delay: .28s; }
.mobile-menu a:hover { color: var(--sky); }
.mobile-menu .mob-cta {
  margin-top: 2rem;
  font-size: clamp(1rem,2.5vw,1.2rem);
  font-weight: 700;
  background: linear-gradient(135deg, var(--lavender), var(--sky));
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
  transform: translateX(32px);
  opacity: 0;
  transition: transform .4s var(--ease-out) .33s, opacity .4s var(--ease-out) .33s;
}
.mobile-menu.open .mob-cta { transform: translateX(0); opacity: 1; }

/* =====================================================
   SHARED LAYOUT
   ===================================================== */
section { position: relative; z-index: 1; }
.section-inner { max-width: 1280px; margin: 0 auto; }

@media (max-width: 768px) {
  section { padding-left: max(7vw,20px) !important; padding-right: max(7vw,20px) !important; }
  nav { padding-left: max(5vw,20px) !important; padding-right: max(5vw,20px) !important; }
}

.label-tag { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-body); font-size: 14px; font-weight: 500; letter-spacing: .14em; text-transform: uppercase; color: var(--sky); margin-bottom: 1.25rem; }
.label-tag::before { content: ''; width: 16px; height: 1px; background: var(--sky); opacity: 0.6; }

.display-h2 { font-family: var(--font-display); font-size: clamp(3rem,6.5vw,7rem); font-weight: 800; line-height: .9; letter-spacing: -0.05em; color: rgba(0,0,0,0.90); margin-bottom: 1.5rem; }
.display-h2 .col-lav { color: var(--lavender); }
.display-h2 .col-sky { color: var(--sky); }

.section-body { font-size: clamp(1rem,1.4vw,1.15rem); font-weight: 300; line-height: 1.6; color: rgba(0,0,0,0.70); max-width: 52ch; }

/* =====================================================
   ANIMATIONS
   ===================================================== */
.reveal { opacity: 0; transform: translateY(40px); transition: opacity 1s var(--ease-out), transform 1s var(--ease-out); }
.reveal.in { opacity: 1; transform: none; }
.reveal-left { opacity: 0; transform: translateX(-40px); transition: opacity 1s var(--ease-out), transform 1s var(--ease-out); }
.reveal-left.in { opacity: 1; transform: none; }
.reveal-scale { opacity: 0; transform: scale(0.92); transition: opacity 1s var(--ease-out), transform 1s var(--ease-out); }
.reveal-scale.in { opacity: 1; transform: none; }
.reveal-stagger > * { opacity: 0; transform: translateY(30px); transition: opacity .8s var(--ease-out), transform .8s var(--ease-out); }
.reveal-stagger.in > *:nth-child(1) { opacity:1; transform:none; transition-delay:0s; }
.reveal-stagger.in > *:nth-child(2) { opacity:1; transform:none; transition-delay:.1s; }
.reveal-stagger.in > *:nth-child(3) { opacity:1; transform:none; transition-delay:.2s; }
.reveal-stagger.in > *:nth-child(4) { opacity:1; transform:none; transition-delay:.3s; }
.reveal-stagger.in > *:nth-child(5) { opacity:1; transform:none; transition-delay:.4s; }
.reveal-stagger.in > *:nth-child(6) { opacity:1; transform:none; transition-delay:.5s; }
@keyframes fadeUp { from { opacity: 0; transform: translateY(30px); } to { opacity: 1; transform: none; } }

/* =====================================================
   BUTTONS
   ===================================================== */
.btn-primary { font-family: var(--font-display); font-size: 15px; font-weight: 600; padding: 16px 36px; background: linear-gradient(135deg, var(--sky) 0%, var(--sky) 100%); color: var(--ink); border-radius: 100px; border: none; cursor: pointer; transition: transform .25s var(--ease-out), box-shadow .25s; letter-spacing: -0.01em; display: inline-block; }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 12px 32px rgba(42,115,239,0.); }
.btn-ghost { font-family: var(--font-display); font-size: 15px; font-weight: 600; padding: 14px 32px; background: transparent; color: rgba(0,0,0,0.70); border-radius: 100px; border: 1px solid rgba(0,0,0,0.15); cursor: pointer; transition: border-color .2s, color .2s; letter-spacing: -0.01em; }
.btn-ghost:hover { border-color: var(--sky); color: var(--sky); }

/* =====================================================
   HERO (index.html)
   ===================================================== */
.hero { min-height: 100vh; display: flex; flex-direction: column; justify-content: center; padding: clamp(120px,18vw,180px) clamp(24px,5vw,56px) clamp(80px,10vw,100px); position: relative; z-index: 1; max-width: 1280px; margin: 0 auto; }
.hero-eyebrow { font-size: 13px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--sky); margin-bottom: 2rem; display: flex; align-items: center; gap: 10px; opacity: 0; animation: fadeUp .8s var(--ease-out) .1s forwards; }
.hero-eyebrow::before { content: ''; width: 24px; height: 1px; background: var(--sky); }
.hero-h1 { font-family: var(--font-display); font-size: clamp(3.2rem,8vw,9rem); font-weight: 800; line-height: .88; letter-spacing: -0.05em; color: rgba(0,0,0,0.90); max-width: 16ch; opacity: 0; animation: fadeUp .9s var(--ease-out) .2s forwards; margin-bottom: 2rem; }
.hero-h1 .col-lav { color: var(--lavender); }
.hero-h1 .col-sky { color: var(--sky); }
.hero-sub { font-size: clamp(1.05rem,1.6vw,1.25rem); font-weight: 300; line-height: 1.65; color: rgba(0,0,0,0.60); max-width: 48ch; opacity: 0; animation: fadeUp .9s var(--ease-out) .35s forwards; margin-bottom: 2.5rem; }
.hero-actions { display: flex; gap: 16px; flex-wrap: wrap; opacity: 0; animation: fadeUp .9s var(--ease-out) .5s forwards; }

/* =====================================================
   SEO vs AEO SHIFT (index.html)
   ===================================================== */
.shift-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.shift-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: clamp(2.5rem,4vw,4rem); align-items: start; }
@media (max-width: 768px) { .shift-grid { grid-template-columns: 1fr; } }
.shift-label { font-size: 11px; font-weight: 700; letter-spacing: .2em; text-transform: uppercase; margin-bottom: 1.25rem; }
.shift-col--seo .shift-label { color: rgba(0,0,0,0.35); }
.shift-col--aeo .shift-label { color: var(--lavender); }
.shift-col--seo { background: rgba(255,255,255,0.35); border: 1px solid rgba(0,0,0,0.08); border-radius: 16px; padding: clamp(24px,3vw,36px); }
.shift-col--aeo { background: linear-gradient(135deg, rgba(209,166,255,0.10), rgba(102,163,255,0.12)); border: 1px solid var(--border-lavender); border-radius: 16px; padding: clamp(24px,3vw,36px); position: relative; overflow: hidden; }
.shift-col--aeo::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(90deg, var(--lavender), var(--sky)); }
.shift-point { font-size: clamp(1rem,1.4vw,1.1rem); font-weight: 400; line-height: 1.7; color: rgba(0,0,0,0.65); margin-bottom: .75rem; padding-left: 1rem; border-left: 2px solid rgba(0,0,0,0.10); }
.shift-col--aeo .shift-point { border-left-color: var(--lavender); }
.shift-knockout { margin-top: 1.5rem; font-family: var(--font-display); font-size: clamp(1.1rem,1.8vw,1.35rem); font-weight: 700; line-height: 1.3; letter-spacing: -0.02em; color: rgba(0,0,0,0.85); }

/* =====================================================
   BEFORE / AFTER
   ===================================================== */
.ba-section { background: #e8e8e8; padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.ba-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: clamp(2rem,4vw,3.5rem) 0; }
@media (max-width: 640px) { .ba-grid { grid-template-columns: 1fr; } }
.ba-card { padding: clamp(28px,3vw,40px); border-radius: 16px; position: relative; overflow: hidden; }
.ba-card--before { background: rgba(255,255,255,0.43); border: 1px solid rgba(255,255,255,0.08); }
.ba-card--after { background: linear-gradient(135deg, rgba(209,166,255,0.12) 0%, rgba(102,163,255,0.15) 100%); border: 1px solid var(--border-lavender); }
.ba-card--after::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(90deg, var(--lavender), var(--sky)); }
.ba-tag { font-size: 14px; font-weight: 800; letter-spacing: .18em; text-transform: uppercase; margin-bottom: 16px; color: rgba(0,0,0,0.70); }
.ba-card--after .ba-tag { color: var(--lavender); }
.ba-quote { font-size: clamp(.95rem,1.2vw,1.05rem); line-height: 1.7; font-weight: 500; font-style: italic; color: rgba(0,0,0,0.70); }
.ba-source { margin-top: 14px; font-size: 14px; color: rgba(0,0,0,0.50); }
.ba-conclusion { font-size: clamp(.95rem,1.2vw,1.1rem); line-height: 1.75; color: rgba(0,0,0,0.65); max-width: 58ch; margin-top: 2rem; }

/* =====================================================
   STATS
   ===================================================== */
.stats-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.stats-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1px; background: var(--border-glass); border: 1px solid var(--border-glass); border-radius: 20px; overflow: hidden; margin-top: clamp(2.5rem,4vw,4rem); }
@media (max-width: 768px) { .stats-grid { grid-template-columns: 1fr; } }
.stat-cell { padding: clamp(28px,4vw,48px); background: rgba(255,255,255,0.03); }
.stat-num { font-family: var(--font-display); font-size: clamp(3.5rem,7vw,6rem); font-weight: 800; letter-spacing: -0.04em; background: linear-gradient(135deg, var(--lavender), var(--sky)); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; line-height: 1; margin-bottom: .75rem; }
.stat-label { font-size: 15px; font-weight: 500; line-height: 1.6; color: rgba(0,0,0,0.70); margin-bottom: .5rem; }
.stat-source { font-size: 13px; }
.stat-source a { color: var(--sky); }

/* =====================================================
   WHO PILLS (index.html)
   ===================================================== */
.who-section { background: #e8e8e8; padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.who-list { margin-top: clamp(2rem,4vw,3.5rem); display: flex; flex-wrap: wrap; gap: 12px; }
.who-pill { padding: 10px 20px; background: rgba(255,255,255,0.5); border: 1px solid var(--border-glass); border-radius: 100px; font-size: 14px; font-weight: 500; color: rgba(0,0,0,0.70); transition: border-color .2s, color .2s; }
.who-pill:hover { border-color: var(--sky); color: var(--sky); }
.who-cta { margin-top: 2rem; font-size: 15px; color: rgba(0,0,0,0.50); }
.who-cta a { color: var(--sky); border-bottom: 1px solid rgba(42,115,239,0.3); }
.who-cta a:hover { border-bottom-color: var(--sky); }

/* =====================================================
   CTA SECTION
   ===================================================== */
.cta-section { text-align: center; padding: clamp(120px,16vw,200px) clamp(24px,5vw,56px); position: relative; overflow: hidden; background: var(--ink); }
.cta-glow { position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%); width: 800px; height: 500px; background: radial-gradient(ellipse, rgba(102,163,255,0.12) 0%, rgba(209,166,255,0.08) 40%, transparent 70%); pointer-events: none; filter: blur(40px); }
.cta-actions { display: flex; justify-content: center; gap: 16px; flex-wrap: wrap; }

/* =====================================================
   PAGE HERO (inner pages)
   ===================================================== */
.page-hero-wrap { background: var(--ink); position: relative; z-index: 1; }
.page-hero { padding: clamp(120px,18vw,180px) clamp(24px,5vw,56px) clamp(60px,8vw,80px); max-width: 1280px; margin: 0 auto; }
.page-label { font-size: 13px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--sky); margin-bottom: 1rem; display: flex; align-items: center; gap: 8px; }
.page-label::before { content: ''; width: 16px; height: 1px; background: var(--sky); opacity: 0.6; }
.page-h1 { font-family: var(--font-display); font-size: clamp(3.5rem,8vw,8rem); font-weight: 800; letter-spacing: -0.05em; line-height: .9; color: rgba(0,0,0,0.90); margin-bottom: 1.5rem; }
.page-h1 .col-lav { color: var(--lavender); }
.page-h1 .col-sky { color: var(--sky); }
.page-intro { font-size: clamp(1.1rem,1.6vw,1.3rem); font-weight: 300; line-height: 1.6; color: rgba(0,0,0,0.65); max-width: 52ch; }
.page-date { font-size: 14px; color: rgba(0,0,0,0.45); margin-top: .5rem; }

/* =====================================================
   FAQ
   ===================================================== */
.faq-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.faq-list { margin-top: clamp(2rem,4vw,3.5rem); }
.faq-list details { border-bottom: 1px solid rgba(0,0,0,0.10); }
.faq-list summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: flex-start; padding: 1.75rem 0; gap: 2rem; }
details summary::-webkit-details-marker { display: none; }
.faq-q { font-family: var(--font-display); font-weight: 600; font-size: clamp(1.1rem,1.8vw,1.4rem); letter-spacing: -0.02em; color: rgba(0,0,0,0.80); line-height: 1.3; }
.faq-icon { width: 32px; height: 32px; display: flex; align-items: center; justify-content: center; flex-shrink: 0; color: rgba(0,0,0,0.70); font-size: 42px; font-weight: 300; line-height: 1; transition: transform .35s var(--ease-out), color .3s; margin-top: 2px; }
details[open] .faq-icon { transform: rotate(45deg); color: rgba(0,0,0,0.7); }
.faq-a { padding: 0 0 1.75rem; max-width: 700px; }
.faq-a p { font-size: 17px; font-weight: 400; line-height: 1.8; color: rgba(0,0,0,0.70); }
.faq-a p + p { margin-top: .75rem; }

/* =====================================================
   THREE STATES (what-is-aeo.html)
   ===================================================== */
.states-section { background: #e8e8e8; padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.states-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1px; background: var(--border-glass); border: 1px solid var(--border-glass); border-radius: 20px; overflow: hidden; margin-top: clamp(2.5rem,4vw,4rem); }
@media (max-width: 768px) { .states-grid { grid-template-columns: 1fr; } }
.state-card { padding: clamp(28px,4vw,48px); background: rgba(255,255,255,0.02); position: relative; }
.state-num { font-family: var(--font-display); font-size: 11px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 1rem; }
.state-card:nth-child(1) .state-num { color: rgba(0,0,0,0.30); }
.state-card:nth-child(2) .state-num { color: rgba(0,0,0,0.30); }
.state-card:nth-child(3) .state-num { color: var(--lavender); }
.state-title { font-family: var(--font-display); font-size: clamp(1.2rem,1.8vw,1.5rem); font-weight: 700; letter-spacing: -0.03em; line-height: 1.1; margin-bottom: .75rem; }
.state-card:nth-child(1) .state-title { color: rgba(0,0,0,0.40); }
.state-card:nth-child(2) .state-title { color: rgba(0,0,0,0.55); }
.state-card:nth-child(3) .state-title { color: rgba(0,0,0,0.85); }
.state-body { font-size: 15px; line-height: 1.7; color: rgba(0,0,0,0.60); }
.state-card:nth-child(3) { background: linear-gradient(135deg, rgba(209,166,255,0.08), rgba(102,163,255,0.08)); }
.state-card:nth-child(3)::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(90deg, var(--lavender), var(--sky)); }

/* =====================================================
   SEO vs AEO COMPARISON (what-is-aeo.html)
   ===================================================== */
.compare-section { background: var(--ink); padding: clamp(80px,12vw,80px) clamp(24px,5vw,56px); }
.compare-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: clamp(2.5rem,4vw,4rem); }
@media (max-width: 768px) { .compare-grid { grid-template-columns: 1fr; } }
.compare-col { padding: clamp(28px,4vw,44px); border-radius: 16px; }
.compare-col--seo { background: rgba(255,255,255,0.35); border: 1px solid var(--border-glass); }
.compare-col--aeo { background: linear-gradient(135deg, rgba(209,166,255,0.10), rgba(102,163,255,0.10)); border: 1px solid var(--border-lavender); position: relative; overflow: hidden; }
.compare-col--aeo::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(90deg, var(--lavender), var(--sky)); }
.compare-label { font-size: 11px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; margin-bottom: 1.5rem; }
.compare-col--seo .compare-label { color: rgba(0,0,0,0.35); }
.compare-col--aeo .compare-label { color: var(--lavender); }
.compare-p { font-size: 16px; line-height: 1.8; color: rgba(0,0,0,0.65); margin-bottom: 1rem; }
.compare-p:last-child { margin-bottom: 0; }
.compare-col--aeo .compare-p { color: rgba(0,0,0,0.70); }
.compare-p--strong { font-weight: 600; color: rgba(0,0,0,0.80) !important; }

/* =====================================================
   PROCESS (how-it-works.html)
   ===================================================== */
.process-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.process-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1px; background: var(--border-glass); border: 1px solid var(--border-glass); border-radius: 20px; overflow: hidden; margin-top: clamp(2.5rem,4vw,4rem); }
@media (max-width: 768px) { .process-grid { grid-template-columns: 1fr; } }
.process-card { padding: clamp(28px,4vw,48px); background: rgba(255,255,255,0.02); position: relative; overflow: hidden; transition: background .3s; }
.process-card::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px; background: linear-gradient(90deg, var(--lavender), var(--sky)); transform: scaleX(0); transform-origin: left; transition: transform .4s var(--ease-out); }
.process-card:hover { background: rgba(255,255,255,0.05); }
.process-card:hover::before { transform: scaleX(1); }
.process-num { font-family: var(--font-display); font-size: 13px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--lavender); margin-bottom: 1.25rem; }
.process-title { font-family: var(--font-display); font-size: clamp(1.2rem,1.8vw,1.5rem); font-weight: 700; letter-spacing: -0.03em; color: rgba(0,0,0,0.80); margin-bottom: .75rem; line-height: 1.2; }
.process-body { font-size: 15px; font-weight: 400; line-height: 1.7; color: rgba(0,0,0,0.65); }

/* =====================================================
   FEATURES (how-it-works.html)
   ===================================================== */
.features-section { background: #e8e8e8; padding: clamp(40px,6vw,70px) clamp(24px,5vw,56px); }
.features-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; margin-top: clamp(2.5rem,4vw,4rem); }
@media (max-width: 900px) { .features-grid { grid-template-columns: repeat(2,1fr); } }
@media (max-width: 560px) { .features-grid { grid-template-columns: 1fr; } }
.feature-cell { padding: clamp(24px,3vw,36px); background: rgba(255,255,255,0.4); border: 1px solid var(--border-glass); border-radius: 16px; transition: border-color .3s, transform .3s var(--ease-out); }
.feature-cell:hover { border-color: var(--lavender); transform: translateY(-3px); }
.feature-icon { width: 28px; height: 28px; color: var(--sky); margin-bottom: 1rem; }
.feature-title { font-family: var(--font-display); font-size: 1.05rem; font-weight: 700; letter-spacing: -0.02em; color: rgba(0,0,0,0.80); margin-bottom: .5rem; }
.feature-body { font-size: 14px; font-weight: 400; line-height: 1.7; color: rgba(0,0,0,0.60); }

/* =====================================================
   DELIVERABLE (how-it-works.html)
   ===================================================== */
.deliverable-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.pricing-note { margin-top: clamp(2rem,4vw,3rem); padding: clamp(24px,3vw,36px); background: rgba(255,255,255,0.4); border: 1px solid var(--border-glass); border-radius: 16px; }
.pricing-note p { font-size: 16px; line-height: 1.8; color: rgba(0,0,0,0.65); }
.pricing-note p + p { margin-top: .75rem; }

/* =====================================================
   SECTORS (for-whom.html)
   ===================================================== */
.sectors-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.sector-block { display: grid; grid-template-columns: 1fr 2fr; gap: 40px; align-items: start; padding: clamp(40px,5vw,64px) 0; border-bottom: 1px solid var(--border-glass); }
.sector-block:last-child { border-bottom: none; }
@media (max-width: 768px) { .sector-block { grid-template-columns: 1fr; gap: 20px; } }
.sector-num { font-family: var(--font-display); font-size: 82px; font-weight: 600; letter-spacing: -.02em; text-transform: uppercase; color: var(--lavender); margin-bottom: .5rem; }
.sector-name { font-family: var(--font-display); font-size: clamp(2.5rem,3vw,3.2rem); font-weight: 800; letter-spacing: -0.04em; line-height: 1; color: rgba(0,0,0,0.85); }
.sector-body { font-size: 20px; font-weight: 500; line-height: 1.3; color: rgba(0,0,0,0.70); margin-bottom: 1.25rem; }
.sector-why { padding: 1rem 1.25rem; background: rgba(255,255,255,0.5); border: 0px solid var(--border-glass); border-left: 3px solid var(--lavender); border-radius: 0 10px 10px 0; font-size: 16px; font-weight: 700; line-height: 1.4; color:var(--dark); }
.sector-why strong { color:var(--dark); }
.built-for-section { background: #e8e8e8; padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.built-for-box { background: rgba(255,255,255,0.4); border: 1px solid var(--border-glass); border-radius: 16px; padding: clamp(28px,4vw,44px); margin-top: clamp(2rem,4vw,3.5rem); }
.built-for-box p { font-size: 16px; line-height: 1.8; color: rgba(0,0,0,0.65); margin-bottom: .75rem; }
.built-for-box p:last-child { margin-bottom: 0; }

/* =====================================================
   Case Studies (case-studies.html)
   ===================================================== */
.cases-section { background: var(--ink); padding: clamp(80px,12vw,140px) clamp(24px,5vw,56px); }
.case-divider { height: 1px; background: var(--border-glass); margin: clamp(60px,8vw,100px) 0; }
.client-intro { background: rgba(255,255,255,0.35); border: 1px solid var(--border-glass); border-radius: 16px; padding: clamp(24px,3vw,36px); margin-bottom: 2.5rem; }
.client-intro-name { font-family: var(--font-display); font-size: clamp(1.4rem,2.5vw,2rem); font-weight: 800; letter-spacing: -0.04em; color: rgba(0,0,0,0.85); margin-bottom: .5rem; }
.client-intro-desc { font-size: 15px; line-height: 1.7; color: rgba(0,0,0,0.60); }
.client-meta { display: flex; gap: 2rem; margin-top: 1.25rem; flex-wrap: wrap; }
.client-meta-label { font-size: 10px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: rgba(0,0,0,0.35); margin-bottom: 3px; }
.client-meta-value { font-size: 13px; font-weight: 600; color: rgba(0,0,0,0.65); }
.result-heading { font-family: var(--font-display); font-size: clamp(1.5rem,2.5vw,2rem); font-weight: 700; letter-spacing: -0.03em; color: rgba(0,0,0,0.85); margin: 2rem 0 1rem; }
.result-context { font-size: 15px; line-height: 1.7; color: rgba(0,0,0,0.60); max-width: 60ch; margin-bottom: 1.5rem; }
.result-note { margin-top: 1.5rem; padding-left: 1.25rem; border-left: 2px solid var(--lavender); font-size: 15px; line-height: 1.7; color: rgba(0,0,0,0.65); max-width: min(1100px, 92vw); margin-left: auto; margin-right: auto; }
.google-ai-wrap { background: white; border-radius: 14px; overflow: hidden; border: 1px solid rgba(0,0,0,0.09); margin: 1.5rem 0; }
.google-ai-topbar { background: #f8f9fa; border-bottom: 1px solid rgba(0,0,0,0.07); padding: 10px 16px; display: flex; align-items: center; gap: 8px; }
.dot-r { width:10px; height:10px; border-radius:50%; background:#ff5f57; }
.dot-y { width:10px; height:10px; border-radius:50%; background:#febc2e; }
.dot-g { width:10px; height:10px; border-radius:50%; background:#28c840; }
.url-bar { flex: 1; background: white; border: 1px solid rgba(0,0,0,0.08); border-radius: 100px; padding: 5px 14px; font-size: 11px; color: rgba(0,0,0,0.40); font-family: monospace; }
.google-ai-body { padding: 20px 24px; }
.google-ai-label { font-size: 11px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: #4285f4; margin-bottom: 10px; display: flex; align-items: center; gap: 6px; }
.google-ai-label svg { width: 14px; height: 14px; }
.google-ai-text { font-size: 14px; line-height: 1.75; color: rgba(0,0,0,0.78); font-family: -apple-system, BlinkMacSystemFont, sans-serif; }
.google-ai-text strong { font-weight: 600; }
.chatgpt-wrap { background: #212121; border-radius: 14px; overflow: hidden; border: 1px solid rgba(255,255,255,0.08); margin: 1.5rem 0; }
.chatgpt-topbar { background: #2d2d2d; border-bottom: 1px solid rgba(255,255,255,0.06); padding: 10px 16px; display: flex; align-items: center; gap: 8px; }
.chatgpt-title { font-size: 12px; color: rgba(255,255,255,0.40); flex: 1; text-align: center; }
.chatgpt-body { padding: 20px 24px; }
.chatgpt-q { font-size: 13px; color: rgba(255,255,255,0.50); margin-bottom: 12px; font-style: italic; }
.chatgpt-label { font-size: 11px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: #19c37d; margin-bottom: 8px; }
.chatgpt-text { font-size: 14px; line-height: 1.75; color: rgba(255,255,255,0.82); font-family: -apple-system, BlinkMacSystemFont, sans-serif; }
.chatgpt-text strong { font-weight: 600; color: white; }
.more-section { background: #e8e8e8; padding: clamp(80px,10vw,120px) clamp(24px,5vw,56px); text-align: center; }

/* =====================================================
   PROSE CONTENT (legal + privacy)
   ===================================================== */
.content { max-width: 780px; margin: 0 auto; padding: 0 clamp(24px,5vw,56px) clamp(80px,10vw,120px); position: relative; z-index: 1; }
.content h2 { font-family: var(--font-display); font-size: clamp(1.3rem,2.5vw,1.8rem); font-weight: 700; letter-spacing: -0.03em; color: rgba(0,0,0,0.85); margin-top: 2.5rem; margin-bottom: 1rem; }
.content h2:first-child { margin-top: 0; }
.content p { font-size: 16px; font-weight: 400; line-height: 1.8; color: rgba(0,0,0,0.65); margin-bottom: .75rem; }
.content ul { margin: .5rem 0 1rem 1.5rem; }
.content ul li { font-size: 16px; line-height: 1.8; color: rgba(0,0,0,0.65); margin-bottom: .25rem; }
.content a { color: var(--sky); }
.content a:hover { text-decoration: underline; }
.info-block { background: rgba(255,255,255,0.0); border: 0px solid var(--border-glass); border-radius: 12px; padding: 1.5rem; margin-bottom: 1rem; }
.info-block p { margin-bottom: .25rem; }
.info-block p:last-child { margin-bottom: 0; }

/* =====================================================
   FOOTER
   ===================================================== */
footer { background: rgba(255,255,255,0.02); border-top: 1px solid var(--border-glass); padding: clamp(36px,5vw,56px) clamp(24px,5vw,56px); display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 20px; position: relative; z-index: 1; }

/* ── NEW FOOTER ── */
footer.footer-new { display: block; background: rgba(0,0,0,0.88); border-top: none; padding: clamp(64px,10vw,120px) clamp(24px,5vw,56px) clamp(32px,4vw,48px); }
.footer-main { display: grid; grid-template-columns: 1fr auto; gap: clamp(48px,8vw,120px); align-items: start; max-width: 1280px; margin: 0 auto; }
@media (max-width: 768px) { .footer-main { grid-template-columns: 1fr; gap: 48px; } }
.footer-label { font-size: 14px; font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: rgba(255,255,255,0.50); margin-bottom: 1.5rem; }
.footer-claim { font-family: var(--font-display); font-size: clamp(3rem,7vw,7rem); font-weight: 800; letter-spacing: -0.05em; line-height: .92; color: var(--ink); margin-bottom: 2.5rem; }
.footer-actions { display: flex; align-items: center; gap: 2rem; flex-wrap: wrap; }
.footer-email { font-size: 15px; font-weight: 600; color: rgba(255,255,255,0.5); transition: color .25s; }
.footer-email:hover { color: var(--lavender); }
.footer-nav {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 200px;
  padding-top: .25rem;
}
.footer-nav-main {
  display: flex;
  flex-direction: column;
  gap: .6rem;
}
.footer-nav-main a {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 1.6vw, 1.35rem);
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--ink);
  transition: color .2s;
  white-space: nowrap;
}
.footer-nav-main a:hover { color: var(--sky) }
.footer-nav-legal {
  display: flex;
  flex-direction: column;
  gap: .35rem;
  padding-top: 1.5rem;
  margin-top: 1.75rem;
}
.footer-nav-legal a {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 1.6vw, 1.35rem);
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--ink-soft);
  transition: color .2s;
  white-space: nowrap;
}
.footer-nav-legal a:hover { color: var(--lavender); }
.footer-bottom { max-width: 1280px; margin: clamp(48px,6vw,80px) auto 0; font-size: 14px; color: rgba(255,255,255,0.50); font-weight: 500; display: flex; justify-content: space-between; align-items: center; gap: 1rem; }
.footer-logo { font-family: var(--font-display); font-size: 20px; font-weight: 700; letter-spacing: -0.04em; color: rgba(0,0,0,1); }
.footer-logo .dot { color: var(--lavender); }
.footer-logo .tld { color: var(--sky); }
.footer-links { display: flex; gap: 24px; flex-wrap: wrap; align-items: center; }
.footer-links a { font-size: 12px; color: rgba(0,0,0,0.50); letter-spacing: .06em; text-transform: uppercase; transition: color .2s; }
.footer-links a:hover { color: rgba(0,0,0,0.80); }
@media (max-width: 640px) {
  footer { flex-direction: column; align-items: flex-start; gap: 18px; }
  .footer-links { flex-direction: column; gap: 10px; align-items: flex-start; }
}

/* =====================================================
   CONTACT MODAL + FORM
   ===================================================== */
.modal-overlay { position: fixed; inset: 0; z-index: 9999; background: rgba(203,203,203,0.9); backdrop-filter: blur(6px); display: flex; align-items: center; justify-content: center; padding: 20px; opacity: 0; pointer-events: none; transition: opacity .3s ease; }
.modal-overlay.open { opacity: 1; pointer-events: all; }
.modal { background: rgba(237,237,237,0.97); border: 1px solid var(--border-lavender); border-radius: 12px; width: min(580px,100%); padding: clamp(36px,5vw,56px); position: relative; transform: translateY(24px) scale(.97); transition: transform .4s var(--ease-out); max-height: 90vh; overflow-y: auto; }
.modal-overlay.open .modal { transform: translateY(0) scale(1); }
@media (max-width: 768px) { .modal { padding: 24px; } }

.modal-close { position: absolute; top: 20px; right: 20px; background: none; border: none; cursor: pointer; width: 32px; height: 32px; display: flex; align-items: center; justify-content: center; color: rgba(0,0,0,0.35); transition: color .2s; padding: 0; }
.modal-close:hover { color: rgba(0,0,0,0.80); }

.modal-label { font-size: 13px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--lavender); margin-bottom: .75rem; }
.modal-title { font-family: var(--font-display); font-size: clamp(2rem,4vw,3.2rem); font-weight: 800; letter-spacing: -0.04em; line-height: 1; color: var(--dark); margin-bottom: .5rem; }
.modal-sub { font-size: 14px; line-height: 1.6; color: rgba(0,0,0,0.60); margin-bottom: 2rem; }

.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
@media (max-width: 480px) { .form-row { grid-template-columns: 1fr; } }
.form-field { margin-bottom: 1.25rem; }
.form-field label { display: block; font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: rgba(0,0,0,0.45); margin-bottom: 8px; }
.form-field input,
.form-field textarea,
.form-field select { width: 100%; padding: 12px 0; font-family: var(--font-body); font-size: 15px; font-weight: 300; background: transparent; border: none; border-bottom: 1px solid rgba(0,0,0,0.15); color: var(--dark); outline: none; transition: border-color .2s; -webkit-appearance: none; appearance: none; border-radius: 0; }
.form-field input:focus,
.form-field textarea:focus,
.form-field select:focus { border-bottom-color: var(--sky); }
.form-field textarea { min-height: 100px; resize: vertical; }
.form-submit { width: 100%; padding: 16px; font-family: var(--font-display); font-size: 15px; font-weight: 600; background: linear-gradient(135deg, var(--sky), var(--sky)); color: var(--ink); border: none; border-radius: 100px; cursor: pointer; transition: transform .2s var(--ease-out); margin-top: .5rem; }
.form-submit:hover { transform: translateY(-1px); }
.form-submit:disabled { opacity: .6; cursor: not-allowed; transform: none; }
.form-error { display: none; margin-top: 12px; font-size: 13px; color: #c0392b; text-align: center; }
.form-note { font-size: 12px; color: rgba(0,0,0,0.40); text-align: center; margin-top: 12px; }
.form-success { display: none; text-align: center; padding: 2rem 0; }
.form-success-icon { width: 56px; height: 56px; border-radius: 50%; background: linear-gradient(135deg, var(--lavender), var(--sky)); display: flex; align-items: center; justify-content: center; font-size: 24px; margin: 0 auto 1rem; }
.form-success h3 { font-family: var(--font-display); font-size: 1.5rem; font-weight: 700; color: var(--dark); margin-bottom: .5rem; }
.form-success p { color: rgba(0,0,0,0.60); }