Rich Results
for AI visibility.

AEO stands for Answer Engine Optimisation. It's the practice of structuring your organisation's information so that AI systems like ChatGPT, Perplexity, Claude or Gemini can correctly understand, categorise, and recommend you.

Before a potential client types a single search query, they may have already asked an AI about you. That AI has formed an opinion. AEO determines what that opinion is.

If you're not doing AEO, one of three things is happening: AI says nothing — you don't exist for it. AI says something incomplete — you exist, but with no depth or relevance. AI says something wrong — hallucinated facts, a wrong city, wrong services. All three cost you trust you didn't know you were losing.

SEO optimises for search engines — Google ranks your pages based on keywords, backlinks, and click behaviour. You succeed when someone clicks through to your website.

AEO optimises for AI systems — these don't rank pages. They build a model of who you are from structured signals, then synthesise an answer. There's no click. Either you're in the answer or you're not.

A well-optimised SEO presence doesn't translate into AI visibility. An organisation can rank #1 on Google and not exist for ChatGPT. These are different channels with different rules.

We work with organisations where expertise, reputation, and specificity matter — and where being misunderstood by an AI system has real consequences. This includes motion design studios, museums and cultural institutions, architecture and design firms, brand and identity studios, legal and consulting practices, and luxury and heritage brands. richresults.ai is operated by SKY SODA SUPREME, with over 20 years of experience in motion design and the broadcast industry — so we understand this kind of work from the inside.

It's less relevant if your business is purely transactional, you have no meaningful online presence to build on, or you need results within 24 hours.

We're not a fit for every organisation — and we say so early. AEO requires real, verifiable information. If the substance isn't there yet, we'll tell you what needs to be built first — and can help with that too.

You receive a complete, implementation-ready package — everything AI systems need to correctly understand, trust, and recommend your organisation. Built specifically for you and your entity, validated, and ready to go live. No templates, no guesswork.

On timing: AI systems update on their own schedule. Retrieval-based systems like Perplexity typically reflect changes within days to two weeks. Model-based systems like ChatGPT take longer — usually two to four weeks. We can't accelerate that. What we can do is make sure the signal is right from day one.

AEO is a foundation, not a one-time fix. We document exactly what was built so any future update is straightforward.

Most SEO agencies optimise for Google's crawling and ranking logic — a well-understood discipline with established playbooks. AEO operates on different infrastructure and completely different logic.

Building an entity that AI systems trust requires understanding how knowledge graphs work, how structured data signals interact, how external verification sources are weighted, and what consistency means across a machine-readable identity layer. These aren't SEO concepts. This is AEO at professional grade.

richresults.ai is operated by SKY SODA SUPREME, a motion design studio with over 20 years of client work for adidas, L'Oréal and Deutsche Bank. We don't describe visual and creative work from the outside — we've been making it for two decades. That's the gap a generalist can't close.

You can't control what AI systems say. You can control what they know — and that changes everything.

AI systems don't pull from your website the way Google does. They build a picture of your organisation from structured signals: machine-readable data, verified external profiles, consistent descriptions across sources. If that picture is incomplete, wrong, or missing, the AI fills the gap — usually badly.

AEO fixes the signal, not the output. The difference is measurable: before our work, Maren Dessel Leather Design was not referenced by any AI system. After implementation, Google Search AI Mode recommended the client directly by name, specialism and location — for a query she had never optimised for. That is pre-conversion.

If an AI currently says something wrong about you, that's almost always a signal conflict — contradictory or missing data across sources. That's exactly what entity building resolves. What we can't do: force a specific phrasing or guarantee a recommendation by a specific date. What we can do: give AI systems no reason to guess.

The initial engagement is a defined project with a clear scope and a fixed deliverable — not a retainer, not a subscription, not an ongoing obligation.

That said, AEO isn't a one-and-done solution. AI systems evolve, new models emerge, and your organisation changes. The entity structure we build is a foundation — it should be updated when something significant changes: new services, new team members, new positioning. We document everything we build, so updates are straightforward whether you do them yourself or come back to us.

On pricing: scope and investment depend on the complexity of your organisation — number of entities, existing digital footprint, and how much needs to be built from scratch versus refined. We discuss this in the first conversation. No hidden retainers, no lock-in.