Optimizes for search engines. Google ranks your pages based on keywords, backlinks, and click behavior.
You succeed when someone clicks through to your website.
Established discipline. Well-understood playbook. Essential , but not sufficient.
Optimizes for AI systems. These don't rank pages , they build a model of who you are from structured signals, then synthesize an answer.
There's no click. Either you're in the answer or you're not.
An organization can rank #1 on Google and not exist for ChatGPT. These are different channels with different rules.
The vast majority of websites have no structured AEO. Even large, well-known brands often have incomplete or incorrect schema. The market in 2025/2026 is roughly where SEO was in 2005 — most organizations know it exists, very few are doing it properly.
AI systems like ChatGPT, Perplexity, Google AI Search or Claude, are forming opinions about organizations right now, with or without structured data and Entity building. The ones who build their entity layer first will be the default recommendation. Those that wait will spend time and money catching up to a baseline that early movers already own.
Because AI systems do not rank pages. They build a model of who you are from structured signals, entity data, sources and context, then synthesize an answer. An organization can rank #1 on Google and still not exist for ChatGPT.
A strong SEO presence is valuable. It just does not translate automatically into AI visibility. The two need to be built separately.
ChatGPT and other AI systems are already becoming measurable acquisition channels, delivering real traffic and conversions businesses can no longer ignore.
SEO helps your pages rank. AEO helps AI systems understand and recommend you.
Google ranks pages based on keywords, backlinks and user behavior. AI systems do not work like that. They build a model of who you are from structured signals, entity data, external sources and context — then synthesize an answer.
That is why you can rank number one on Google and still not exist for ChatGPT. SEO gets you found in search. AEO gets you named in answers.
Yes. A strong SEO presence is valuable — but it does not translate automatically into AI visibility.
AI systems do not rank pages. They build a model of who you are from structured signals and synthesize an answer. An organization can rank number one on Google and not exist for ChatGPT. The two need to be built separately.
Most SEO agencies optimize for Google's crawling and ranking logic. AEO works on a different layer: entities, structured data, machine-readable identity, knowledge graph relationships and external verification.
That is not classic SEO. It requires knowing how AI systems interpret signals and how to turn a real organization, portfolio or specialist offer into something machines can understand without flattening it.
A generalist can add schema. richresults.ai builds the entity behind it.
No. In most cases, AEO is implemented on your existing website. You usually do not need a redesign, a new CMS or a full rebuild.
The work happens on the data and signal layer: structured data, JSON-LD schema, entity signals, metadata, OG tags and AEO copy. If existing elements like H1s, title tags, meta descriptions or OG data are inconsistent or too weak, we can recommend targeted optimizations.
Not to reinvent your website, portfolio or offer — but to help AI systems understand, categorize and recommend your content clearly.
Let's build the entity signals your entity needs.