We make you visible to ChatGPT, Perplexity, Gemini and Claude.

AEO stands for Answer Engine Optimization. It's the practice of structuring your organization's information so that AI systems like ChatGPT, Perplexity, Claude, Gemini and Google AI Search can correctly understand, categorize, and recommend you.

Before a potential client types a single search query, they may have already asked an AI about you. That AI has formed an opinion. AEO determines what that opinion is.

If you're not doing AEO, one of three things is happening: AI says nothing, you don't exist for it. AI says something incomplete, you exist, but with no depth or relevance. AI says something wrong, hallucinated facts, a wrong city, wrong services. All three cost you trust you didn't know you were losing.

ChatGPT and other AI systems are rapidly becoming a measurable acquisition channel.

Semrush ChatGPT Traffic Analysis, April 2026 →

SEO helps your pages rank. AEO helps AI systems understand and recommend you.

Google ranks pages based on keywords, backlinks and user behavior. AI systems do not work like that. They build a model of who you are from structured signals, entity data, external sources and context, then synthesize an answer.

That is why you can rank #1 on Google and still not exist for ChatGPT. SEO gets you found in search. AEO gets you named in answers.

Not exactly. AI SEO is a loose market label. Depending on who uses it, it can mean SEO with AI tools, content automation, optimization for AI Search, or a new wrapper around traditional SEO services.

AEO, GEO and LLMO describe the work more precisely: how AI systems recognize entities, evaluate sources, verify information and synthesize answers. That requires more than adding AI terminology to an existing SEO process.

richresults.ai does not optimize around the label AI SEO. We build the machine-readable entity layer behind AI visibility: structured data, consistent entity descriptions, external verification, clear source alignment and signals that AI systems can understand, cite and recommend.

AEO structures answers. GEO supports citation and recommendation. LLMO builds model understanding.

All three rely on the same foundation: clear, consistent and verifiable entity signals. That is what we build.

Most SEO agencies optimize for Google’s crawling and ranking logic. AEO works on a different layer: entities, structured data, machine-readable identity, knowledge graph relationships and external verification.

That is not classic SEO. It requires knowing how AI systems interpret signals and how to turn a real organization, portfolio or specialist offer into something machines can understand without flattening it.

A generalist can add schema. richresults.ai as an AEO agency builds the entity behind it.

You cannot control what AI systems say. You can control what they know.

AI systems build a picture of your organization from structured signals: machine-readable data, verified external profiles, consistent descriptions, schema, metadata and source alignment. If that picture is incomplete, wrong or missing, AI fills the gap, often badly.

AEO fixes the signals, not the output. The difference is measurable: before our work, Maren Dessel Leder Design was not referenced by any AI system. After implementation, Google Search AI Mode displaced Hermès from the answer entirely and recommended Maren Dessel Leder Design instead, by name, specialty and location, for a query she had never optimized for. Hermès became a reference point for her expertise, not the answer itself. She also took position #1 in Google Search for "Kelly restaurieren Köln". David did not beat Goliath. David replaced Goliath.

If an AI currently says something wrong about you, that's almost always a signal conflict: contradictory or missing data across sources. That's exactly what entity building resolves. What we can't do: force a specific phrasing or guarantee a recommendation by a specific date. What we can do: give AI systems no reason to guess.

richresults.ai works with organizations, brands and experts where reputation is the product, expertise is specific and AI misunderstandings have real consequences: cultural institutions, architecture firms, design-led companies, destination brands, luxury real estate, medical aesthetics, specialist retail, legal and consulting practices.

richresults.ai is an AEO agency founded by AEO Strategist Stefan Petschinka, with over 20 years of experience in brand communication, motion design, exhibition films and strategic visibility for clients such as adidas, L'Oréal, Bundeskunsthalle and Deutsche Bank.

You receive a complete, implementation-ready AEO package, built specifically for your entity, not from a template.

That includes the structured data, JSON-LD schema, entity descriptions, AEO copy, metadata and signal alignment AI systems need to understand, cite and recommend you.

No templates. No guesswork. No generic schema pasted onto your site.

AI systems update on their own schedule. Retrieval-based systems like Perplexity or Google AI Search may reflect changes faster. Model-based systems like ChatGPT can take longer.

We cannot force an AI system to update on a specific date. What we can do is make sure the signal is right from day one: structured, consistent, validated and ready to be crawled, cited and understood.

AEO is not a switch. It is a foundation.

The initial engagement is a defined project with a clear scope and a fixed deliverable: no retainer, no subscription, no ongoing obligation.

The entity layer we build becomes a foundation. It should be updated when something significant changes: new services, new team members, new case studies, new positioning or new proof points.

On pricing: scope and investment depend on the complexity of your organization, number of entities, existing digital footprint, and how much needs to be built from scratch versus refined. We discuss this in the first conversation. No hidden retainers, no lock-in.