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The process of mastering AEO

How AEO
works.

Three steps

Audit. Build.
Implement.

Three steps. One deliverable. A complete, implementation-ready package, built specifically for your entity, validated, and ready to go live.

01 — Portfolio Audit
We identify exactly where AI systems fail to understand your work.
We analyze your current AI visibility: what ChatGPT, Perplexity, Claude and Gemini currently say about you — and what's missing, wrong, or incomplete. Every project page, every entity, every signal gap. This is where we scope the engagement.
02 — AEO Optimization
We build the entity layer your organization is missing.
Every project page engineered so AI systems can read, interpret and recommend your work. Custom JSON-LD schema markup, entity descriptions, AEO copy, and external signal alignment — built with the domain knowledge that generic tools cannot provide.
03 — Implementation
We build the foundation. Directly on your site.
Full implementation on your existing website. Search Console setup, sitemap submission, re-crawl requests. From that point, your portfolio is visible, interpretable and recommendable to ChatGPT, Perplexity, Claude and Gemini.
What's included

Everything ChatGPT, Perplexity, Google AI Search and Claude need to understand you.

Structured Data / JSON-LD
Entity Building
Studios, directors, clients, awards — all connected as verifiable entities so AI systems treat your organization as an authoritative source, not a vague mention.
Structured Data / JSON-LD
Custom schema markup, built specifically for your organization and the visual and creative industries — validated against Google's Rich Results requirements and Schema.org standards.
AEO Copywriting
Titles, meta descriptions, FAQ blocks and entity descriptions — written with the factual precision AI systems extract and cite. Not keyword-stuffed. Machine-readable.
Validation
Every schema validated against Google's Rich Results Test and Schema.org. No errors, no warnings — deployment-ready from day one.
OG & Meta Tags
og:title, og:description, og:image — correctly set for every page, consistent with schema data. What AI systems see when they crawl is what you intend them to see.
Search Console Setup
Sitemap submission, re-crawl requests, and structured data monitoring — so your optimized pages are indexed as fast as possible after implementation.
The deliverable
You receive a complete solution , built specifically for your entity, validated against Schema.org and Google's Rich Results Test. From this point, ChatGPT, Perplexity, Claude and Gemini rely on this information to understand, trust, and recommend you. No templates. No guesswork.
Entity Building

What ChatGPT, Perplexity
and Google AI Search
need to understand
your entity.

What is entity building and why does it matter for ChatGPT, Perplexity and Claude? +

An entity is a clearly defined, verifiable identity that AI systems can recognize, connect to facts and reference with confidence. Not a page. Not a keyword. A structured object inside a knowledge graph.

Your organization, founders, services, offers, portfolio, clients and proof points can all become connected entity signals. When ChatGPT, Perplexity, Gemini and Claude can identify those signals through structured data and verified external sources, they can describe you correctly and recommend you by name.

Without it, you are just unstructured text AI has to guess at.

How is entity building different from just adding schema? +

Schema markup is one signal. Entity building is the complete picture.

A fully built entity connects your organization across structured data, knowledge graph references, verified external sources and signals like sameAs. It tells AI not just that you exist, but who you are, what you do, what your work means and why you are credible.

Generic schema gets you on the map. Entity building puts you on it correctly.

Is my entity unique or based on a template? +

Your entity is built from your actual substance: your work, people, services, portfolio, clients, references, awards, locations and proof points. None of that fits a template.

That specificity is the difference between AI guessing about you and AI describing you with authority. Generic tools produce generic signals. We build the entity that belongs to you.

What does the AEO process look like? +

Three steps.

First, we audit how AI systems currently understand your organization, offers and portfolio — and where signals are missing, wrong or incomplete.

Second, we build the entity layer: custom JSON-LD schema, entity descriptions, AEO copy, metadata and external signal alignment.

Third, we implement everything on your existing website, validate the signals and prepare the pages for indexing and re-crawling.

What is delivered at the end of an AEO engagement? +

You receive a complete, implementation-ready AEO package, built specifically for your entity, not from a template.

It includes the structured data, JSON-LD schema, entity descriptions, AEO copy, metadata and signal alignment AI systems need to understand, trust and recommend you.

Everything is documented, validated and ready to go live. No templates. No guesswork.

Get started

Let's scope
your entity.

Tell us about your organization. We'll tell you what's possible — and what needs to be built.

Who is it for →