Who decides what ChatGPT and AI
tells you?
FEED THE MACHINE exposes the eight invisible layers between your question and the AI's answer. None of them is neutral. A book by Stefan Petschinka, AEO Strategist and founder of richresults.ai.
Who decided what?
Between a question and the answer lie eight invisible layers. FEED THE MACHINE walks through each of those layers through real, publicly documented events. There is no dark room where someone suppresses the truth. There is a machine that consumes what it is fed, and a system no one controls as a whole.
Whoever feeds the machine decides what we know.
The book explains the machine. richresults.ai makes you visible to it.
FEED THE MACHINE is not an SEO book. It is a book about the invisible infrastructure behind AI answers and therefore a foundational work for the thinking behind Answer Engine Optimization.
What you should know
about FEED THE MACHINE.
What is FEED THE MACHINE?
FEED THE MACHINE is a nonfiction book by Stefan Petschinka, AEO Strategist and founder of richresults.ai. It exposes the eight invisible layers between a question to ChatGPT, Perplexity, Gemini or Claude and the answer produced by AI. Based on real, publicly documented events, the book shows who decides what AI systems answer. FEED THE MACHINE was published on June 30, 2026. ISBN-13: 979-8-1850-5208-2. ASIN: B0H73F1DBS.
Who wrote FEED THE MACHINE?
FEED THE MACHINE was written by Stefan Petschinka. Stefan Petschinka is an AEO Strategist, Entity Architect and founder of richresults.ai, a specialist agency for Answer Engine Optimization, Generative Engine Optimization and Entity Building.
Why is FEED THE MACHINE relevant to AEO, GEO and LLMO?
FEED THE MACHINE describes the logic by which AI systems weigh sources, recognize entities and produce answers. The book explains why consistent, machine-readable signals are decisive if an organization wants to be correctly described and recommended by ChatGPT, Perplexity, Claude or Gemini. It is the conceptual foundation behind Stefan Petschinka's work as an AEO Strategist at richresults.ai.
How does visibility in ChatGPT and AI answers emerge?
Visibility in AI answers does not emerge through individual keywords, but through consistent, verifiable and machine-readable entities. FEED THE MACHINE explains this logic from the perspective of AI systems and truth hierarchies: what is stated in a corroborated source is easier for AI systems to reuse than what appears only as isolated marketing copy.
richresults.ai translates that logic into AEO strategy, Entity Architecture and structured signals for organizations.
Where can I buy FEED THE MACHINE?
FEED THE MACHINE by Stefan Petschinka is available on Amazon.
FEED THE MACHINE, ISBN-13: 979-8-1850-5208-2.
ASIN: B0H73F1DBS.
Published by SKY SODA SUPREME LLC on June 30, 2026.
What does
ChatGPT
say about you?
We show you what is possible.